Books > Culture > The Personalized Medicine Revolution

The Personalized Medicine Revolution

How Diagnosing and Treating Disease Are About to Change Forever

Pieter Cullis
  • RRP: £12.99 (print) / £7.99 (ebook)
  • Format: Paperback
  • Extent: 224 pages
  • ISBN: 9781908643957
  • Ebook ISBN:
  • Genres: Culture, Mind & body
  • Book tags: medicine
  • Publication date: August 13, 2015


Where to buy

Adverse reactions to medical drugs cause thousands of deaths in the UK every year. Statins, aspirin and other drugs are taken en masse, whether they help or harm. Our one-size-fits-all approach to medicine is primitive. Who we are – our age, gender, size, ethnic group, environmental conditions, our very individuality – matters to our health. Shouldn’t our medicine be tailored to our differences?

With an introduction from the eminent British scientist Professor Joyce Tait CBE, director of the Institute for Innovation Generation in the Life Sciences, this book explores these groundbreaking advances and the coming sea change in how we detect and treat disease. It also discusses the other issues we will face: Who will have access to the highly sensitive data? Who will fund research when mass prescription drugs are finished? This important new book will help us wake up to taking charge of our health in a completely new era.

Prizes and awards

Winner of the prestigious Prix Galien Canada Award, 2011 Winner of the University of British Columbia Alumni Award for Research in Science and Medicine, 2005 Winner of the Barre Award for Contributions to Pharmaceutical Sciences, 2005 Winner of the Biotechnology Association Award for Innovation and Achievement, 2002

Trade information

  • Rights: UK
  • BIC code(s): MBN, MBP
  • BISAC code(s): MED078000, MED076000, MED035000
  • AI available?: Yes.

The Personalized Medicine Revolution

About the author

Pieter Cullis

Pieter Cullis’s research has already led to fundamental advances in the treatment of cancer. He is Director of the Life Sciences Institute at the University of British Columbia and Chair of the B.C. Personalized Medicine Initiative. He is a Fellow of the Royal Society of Canada. Dr Angeli Mehta is a life sciences journalist with regular appearances on Panorama and Newsnight.